With thousands of formats out there, you’ll encounter files that won’t play at some point. That’s because some brands prefer to support unique codecs and formats.
In this post, we explore the main reasons why people covert videos.
To Optimise Content for Other Devices
It’s surprising how mobile technology keeps changing. And these advancements often include a change in supported file formats. For example, newer phones can support MP4, while older ones cannot. Sharing a video between these formats is virtually impossible without a conversion.
Similarly, codecs that work for android might not get support in the iPhone, Blackberry, and iPod.
Saving Files From Social Media
Some people, especially marketers, might need to download videos from social media. But these sites use different file formats. That means you have to convert the files into a suitable version to make them work for you.
Also, you might want to change the file format to take advantage of features. For example, you might want to change an FLV to MP4 when uploading a video on your site. That’s because MP4 keeps the quality of videos even after compression. The same cannot be said about other online file formats.
To Edit Videos
Other times, you might need to edit a video before using it. That applies to people who monetise visual content such as Youtube Channels owners. Editing videos is a great way to avoid copyright strikes, and anybody who understands the weight of this situation knows how important this is.
Usually, you will have to convert file formats before editing. That includes switching to FLV, AVI, or MP4 depending on the nature of the file.
The Bottom Line
In short, there are plenty of reasons why people convert videos, but these are the most common ones. All you need is a conversion tool and a little time to get it done.